Making a first impression to your customers' or audiences' is very important. Studies have shown that it only takes one-tenth of a second for customers to form their own judgements on your business and its offerings. So, how does a business like yours make full use of this time? Through visuals. Not only are visuals attention-grabbing, our brains can also quickly process and transmit information, trigger emotions, and help us to learn and remember.

Food photography and videography are two of such ways that you and your business can easily apply to attract and grow your customer base. Through the use of attractive images and videos of your food, it is a fact that you can entice 82% of customers to purchase that meal purely based on appearance even if they did not want it in the first place. Furthermore, proper food photography can allow your business to stand out from competing brands, or even used to prominently feature an array of dishes as the stars of your menu. By modifying elements such as the background, the storytelling, or the use of props, your business can elevate itself and portray its own brand identity within its photos and videos, thus making your business memorable. Not only does this value-add to your existing marketing and brand awareness, it also builds the customer’s trust as they have seen what is going to be served and when these expectations are met.